Geopolitical tensions between India and China and

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CBSE Board Class 12 English Un-Solved Passages

Chapter – 5  Reading Comprehension V (Case based Factual Passages)

Read the following passage carefully:

1. Geopolitical tensions between India and China and the rise of local developers have resulted in Indian apps holding a larger chunk of the overall market at the cost of Chinese options.

2. The share of installs of Chinese apps slipped to 29% in 2020 from 38% in 2019, a report by analytics firm Apps-Flyer said. Indian apps leveraged this opportunity by dominating the install volume with 39% share in 2020.

3. China’s loss was also captured by apps from Israel, the US, Russia, and Germany. These countries made further inroads too into India’s rapidly growing app market, the report noted.

4. “With app marketers increasingly expanding their remit to cover tier-2 and tier-3 regions, the demand from semi-urban areas is firing up India’s app consumption. In this highly diverse and fragmented marketplace, personalized content is critical to engage and retain customers, Sanjay Trinal, country manager, Appa Flyer India, said.

5. States with semi-urban areas emerged as the sweet spot for mobile usage, the study showed. Around 85% of app installs came from tier-2 and tire-3 cities. With people spending more time at home dependency on apps increased on the one hand. But, on the other, it also meant that users had mors time to de-clutter their phones and remove unwanted apps.

6. In an indication of cut-throat competition across verticals, retention rate (number of users using the app after a certain number of daysi dipped and day-1 uninstall rates (number of times users uninstalled the app on the day of install itself increased. For an average app, overall retention rate across verticals fell this year by around 12% as marketing budgets were slashed due to the pandemic, the report said. While on day one, the retention rate of apps was at 22.3% this dipped to 1.7% by day 30, the study showed.

7. Indian app users continued to prefer apps that take up less space on phones, consume less data, and are more seamless to use in spotty connectivity.

8. Overall, day-1 uninstall rates stood at 27% (marginally up from 26% last year). This was higher for gaming, food and finance apps at 32%, 32% and 30%, respectively. 9. While most players in India’s nascent app economy prioritize new user acquisition over retention, without a retention strategy, companies are essentially spending resources with no benefit, analyst said. Apps Flyer’s study analyzed 7.3 billion installs recorded in India between January 1 and November 30, 2020 covering 4,519 apps across verticals.

[From The Times Of India Delhi e-Edition of 2/16/2021]

A. On the basis of your understanding of the passage answer the questions given below by choosing one of the options that follow:

(i) One of the countries not mentioned as having improved its Indian market share during 2020 is:

(a) Russia

(b) Israel

(c) Germany

(iv) European Union

(ii) Apps-Flyer, according to the article, is:

(a) a software developer company.

(b) a marketing and distribution firm specializing in Apps.

(c) a firm focusing on the study of Apps and their trends.

(d) a Government agency regulating Apps usage,

(iii) Overall Apps consumption basically depends on:

(a) work from home.

(b) availability of leisure time.

(c) mobile usage

(d) marketing strategies adopted by Apps makers.

(iv) Most of the recent growth in Apps consumption in India is accounted for:

(a) semi-urban areas.

(b) changed work environment.

(c) the necessity to shop from home.

(d) the availability of attractive Applications

(v) Category of Apps topping day-1 uninstalls according to rank were:

(a) finance, food, gaming

(b) finance, gaming, food

(c) gaming, finance, food

(d) European Union

B. Answer the following questions briefly:

(i) What does the article mainly convey?

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